Evaluation

What have you learnt about technologies from the process of constructing this product

We chose to come up with an original idea for production company and we went with the name 'Yellow Street Productions' we also went and made our own studios, 'SOUTH STUDIOS' and 'STREET

PICTURES' to show creativity and originality. These names suited our style and genre of film we went for and thought they reflected the movie quite well.

Being an independent film we would obviously need to gain help from the British Distributor in order to get the budget for our film and to gain cinema attention. We are aiming for national and regional success as it involves only British lifestyles so global success is not a target. 

Our film will at first be distributed in cinemas and then at a later stage be out on DVD in most film stores and also available online with Netflix and Love Film.  

There are many technical factors i took in when using the CANON XF300 camera as i was the main camera man. I learnt how to create an depth of filed shot with the cameras ring function to control the blur I also learnt how to hold the camera in different position to get the perfect shot(s).

The editing program used was Sony Vegas 12 Pro. I was already familiar with this program however still had to look up many techniques that i learnt. I learnt how to make a dramatic intro to a movie using Sony Vegas.
I created my own color correction set for my movie giving it an excellent effect to the movie and making it look studio made.

How does your media product represent particular social groups?

Our media product as a whole represents many particular social groups. These social groups include ethnicity, class and status, age, regional identity and gender.

The establishing shots we used in the beginning and the end of the opening sequence represent ethnicity, class and status and regional identity. Black people that don't stay in the upper class parts of London are normally referred to as being poor and living in the ghetto and the shot of the block of flats indicates that.

The opening sequence of our media product shows many examples of how we showed representation of these social groups with the camera shots and mise en scene used.

The costume that the characters wore in the opening sequence are associated with what black male teenagers will normally wear e.g hoody, jeans, trainers. The scene also showed violence with one of the characters stabbing the other character and crime and violence is the stereotype that black male teenagers are associated with.

The representation of social groups in the media product perfectly compliments the genre of a British crime drama as there are plenty of different oppositions you could use with this genre and the social groups represented in this media product such as good vs bad, right vs wrong, criminals vs the police, hero vs villain, sane vs insane and many more.

Our script also establishes the representation of regional identity as the majority of the dialogue used is slang something that the ghetto parts of London are known for speaking. Also there is a lot of UK grime and hip hop soundtracks used in the media product something that black teenagers that are from the London Ghetto are known for listening to.

Looking back at the preliminary task, what do I feel I have learnt in the progression from it to the full product?

I have learnt many things looking back at the preliminary task. I have learnt a range of different camera shots and how to execute them properly and how to make them match in a movie. 
I also have learnt many new editing techniques to make the best edit possible to the final product compared to the preliminary task the final product has much more editing in it for example colour correctors etc.

Who would be the audience for your media product? How did you attract/address your audience?

Crime drama target audience are usually aimed at both females and males.

The males interest the females as males stereotypically are involved in the crime and the female actresses attract the males as they find  the females attractive therefore stereotypically they would watch the film.

The certificate is usually 15 therefore that is that is where the target audience age range begins from. Both females and males find crime dramas interesting as well aged around the age 40.

The audience should be both female and male. The females could be attracted due to male characters and the males could be attracted by the content(action).

For this film I decided to have 15-30 year olds as the target audience as this range is quite wide however I have took into consideration the target audience for Thriller and Crime films.

Stereotypically people who like crime films, also like thrillers.

In what ways does my media product use, develop or challenge forms and conventions of real media products?

The majority of the whole film and the whole of the opening sequence uses forms and conventions of gritty urban British crime dramas. From the typical postcode location to the typical characters portrayed and used in the film and the opening sequence. Their is plenty of violence in our film and our opening sequence and that is the case in many crime dramas that I researched.They always usually start with a deal that has gone wrong that ends up in violence like in Heat for example and we felt that was one of the best ways to start the film as it will make the audience more interested in the storyline.

However their is one thing we have done where we have challenged a form and convention of a typical urban British crime drama storyline and that is a criminal and a policeman working together. This is a very rare storyline and you often find that the criminal and policeman are enemies and against each other in crime dramas. However that is not the case for our storyline and we felt it would be good for us to have a unique storyline something that is a bit different from all the other usual crime dramas.